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Each bar is one period's net profit after every cost we know about. The heavy line at zero is break-even — above it the company made money, below it the company lost money. The pale bars on the right are not a forecast: they are simply the last 28 days repeated, so they show what happens if nothing changes.
The gap between these two lines is the whole problem, and closing it is the whole job. Gross profit is what is left of a sale after product cost, freight and card fees. Operating costs are advertising, payroll and overhead. Break-even is the day the blue line meets the orange one.
Every dollar of cost, stacked, against the revenue line. Payroll is a single combined figure for all staff — it is never broken out by person.
Every dollar made and lost since the company opened, added up. This is the hole to climb out of.
The same numbers as the charts, exactly.
Revenue-bearing orders only — test and cancelled orders are excluded everywhere in this dashboard.