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of our costs paid for · 100% is break-even
Each bar is one week. The line across the middle is break-even — above it we made money, below it we lost money. The pale bars on the right are what happens if nothing changes.
Cost of goods is what we paid the supplier — the price on their catalogue, whatever is in the box. We are never billed freight directly, so on most orders there is no freight figure to subtract. On those rows, read Made on it as the freight budget: it is the most the shipping could have cost before the order went under water. Weight and destination are under the customer name so you can judge for yourself. Red means the budget is under $50 — less than it costs to ship a single battery anywhere.